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AdvocateLoop Docs

What Happens on Your Store

Once the plugin is installed and connected, referral tracking runs on its own. This page covers what a referred customer experiences and where that activity shows up for you — there’s nothing to do here beyond the install & connect steps.

What the customer experiences

A referred customer arrives through a referral link — your store URL with a referral code attached:

https://yourstore.com/?ref=V2AVMRDJ
https://yourstore.com/some-product/?ref=V2AVMRDJ

By default the code can be passed as ref, referral, adv, or advocate. You can add your own parameter names in the dashboard under Configure → Tracking.

From there, the customer just shops:

  1. They browse and add items to the cart as normal.
  2. The referral discount appears as a discount line in the cart and checkout totals — no coupon code to type.
  3. At checkout, they see a short confirmation in the referral code area, such as “Referral code V2AVMRDJ applied! You’re getting 15% off.”
  4. They complete the standard WooCommerce checkout. The plugin doesn’t add any fields — checkout is exactly what you’ve already set up.
WooCommerce cart and checkout showing the referral discount
What a referred customer sees in the cart and at checkout.

For how the discount itself is configured — type, minimum, cap, stacking — see Discounts & Coupons.

Where you see the activity

Everything a referred customer does shows up in your dashboard at app.advocateloop.com, under Activity:

  • Clicks — referral link visits
  • Claims — referred customers who have started a purchase
  • Conversions — completed, paid orders, with the advocate credited
Rewards → Activity in the dashboard
Completed orders appear under Rewards → Activity.

You don’t manage any of this in WordPress. The WordPress side runs the tracking and shows the discount; the numbers, advocates, and rewards all live in your dashboard.

Refunds

If you refund an order in WooCommerce — fully or partially — refund as you normally would. There’s nothing extra to do.

  • Discounts & Coupons — Configure the discount referred customers receive
  • Settings — Plugin settings that affect the on-store experience
  • Troubleshooting — What to check if something doesn’t appear as expected